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The Benta platform

One system for the way your business actually sells.

Connect customer data, conversations, commercial documents and operations without forcing your team across five different tools.

Kaveri TextilesWhatsApp
Can you share rates for 500 units?
Sending the quotation now. Delivery in 7 days.
Great, please also add the cartons.
QT-2288Accepted
M8 hex bolts × 5,000₹1,85,000
Spring washers × 8,000₹64,000
Tax 18%₹44,820
Total₹2,93,820
Leads and pipeline

Know who to call next, and why.

Every enquiry lands with an owner, a source and a next step. Move deals across stages and see the value of what is open, this week and this month.

  • Capture leads from your website, email and connected lead sources
  • Assign automatically, or let managers distribute the work
  • Work queue and follow-ups that surface what is due today
Today6 tasks
Call Bharat Packaging4 PM
Send revised quote to Patel Agro6 PM
Confirm dispatch for ORD-1041Tomorrow
Mahalaxmi Steels
Pune · Key account
MS
4 orders₹18.2L billedNo dues
WhatsApp · rate confirmation2h
Shipment MH-14 deliveredYesterday
WhatsApp and email

Every conversation, on the customer's record.

Connect your business WhatsApp and mailbox. Messages attach to the right lead or account, and a reply tracker shows what is still waiting for an answer.

  • Shared inbox for the whole team, with a full history per customer
  • Email templates and signatures for consistent replies
  • Reminders when a customer reply is overdue
Kaveri TextilesWhatsApp
Can you share rates for 500 units?
Sending the quotation now. Delivery in 7 days.
Great, please also add the cartons.
Reply tracker2 waiting
Re: Rate for MS pipesReply overdue
Delivery schedule NovReplied
Quotation QT-2291Opened twice
Quotations, orders and shipments

Quote once. Never retype it again.

Build quotations from your product list, send them from the CRM and see when they are opened. Accepted quotes become orders, and orders carry through to shipment and payment.

  • Product catalogue with pricing kept in one place
  • Order, shipment and live tracking status on the same record
  • Payments and pending dues visible to sales and finance
QT-2288Accepted
M8 hex bolts × 5,000₹1,85,000
Spring washers × 8,000₹64,000
Tax 18%₹44,820
Total₹2,93,820
Shipment MH-14In transit
PuneNagpur
Invoice INV-0871₹1.2L pending
Automation

Let the routine work run itself.

Set simple rules once. New enquiries get assigned, overdue replies get flagged and accepted quotes turn into orders and tasks.

  • Lead assignment rules by source, product or branch
  • Tasks, follow-ups and calendar meetings in one place
  • Marketing campaigns to reach past enquiries again
New enquiry → assign to next available rep
No reply in 2 days → remind owner
Quote accepted → create order and task
Reports and forecasts

See the month before it ends.

Revenue, sales goals, forecasts and team output update as your people work, so review meetings start with answers instead of spreadsheets.

  • Revenue and forecast views by team, branch or product
  • Sales goals with progress for every person
  • Data quality checks that catch duplicates and gaps
Revenue vs goal82% of goal
AI assistant

Ask your CRM instead of digging through it.

Summarise a customer, find deals that have gone quiet, or draft a reply in your tone. The assistant works from your own records, inside your workspace.

  • Plain-language questions about leads, quotes and customers
  • Drafted replies and follow-ups you review before sending
  • AI analytics and agents for repeatable jobs
Which quotations have gone quiet for a week?
4 quotations need a nudge, worth ₹9.6L in total.Patel Agro Tools opened theirs three times but has not replied. I drafted a follow-up for each.
Everything included

A complete toolkit, not a starter kit.

Modules you can switch on as your team grows.

DashboardIncoming EnquiriesPipelineWork queueAccountsContactsProductsQuotationsOrdersTasksFollow-upsShipmentsLive trackingDocumentsPaymentsCustomer 360Support ticketsCalendar and meetingsEmail and SMTPIncoming EnquiriesReply trackerBusiness WhatsAppAutomationLead assignmentAI assistantAI analyticsAI agentsIntegration hubRevenueReportsForecastsSales goalsData qualityTeam structureBranchesUser managementAudit log

Give every enquiry an owner and a next step.

Book a free 30-minute walkthrough. We will set up your workspace, import your leads and have your pipeline running the same day.

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